Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools
• Advise our teams on best practices for media strategy development, plan building, optimization and measurement
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities)
• Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
• Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
• Help define and continuously improve our media strategy product and service offerings

Requirements

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
• Ambitious self-starter who takes ownership of and great pride in their work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)