Responsibilities

• Product Strategy & Roadmap
• Define and maintain product line strategy aligned with market trends and customer requirements.
• Develop business cases for new FPGA products, IP, solutions and features.
• Go-to-Market Execution
• Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
• Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
• Competitive Analysis & Positioning
• Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
• Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
• Provide competitive intelligence to sales teams and create tools for objection handling.

Requirements

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred)
• 12+ years of relevant experience
• 5+ years in semiconductor product marketing experience
• Proven track record in defining product strategies, managing product lifecycle, and driving business development.
• Strong technical understanding of semiconductor architectures and applications.
• Excellent communication, presentation, and negotiation skills.
• Ability to work in a global, cross-functional team environment.

Preferred

• MBA preferred

Benefits

• health benefits that begin day one
• retirement savings plans
• an industry leading ESPP program with a 2 year look back feature
• Find more information about all our benefits at the link below: Benefits of working at Microchip