Manager of Product Marketing, K-12 (Boston; hybrid) at Partner in Publishing | Boston, MA | $90K/yr – $110K/yr

Partner in Publishing

Manager of Product Marketing, K-12 (Boston; hybrid)

Boston, MA (Hybrid)

$90K/yr – $110K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own the data driven product marketing for a K-12 portfolio and drive cross functional launches with measurable ROI.

Growth Strategy: Own go to market planning and execution to boost awareness, adoption, and growth across education buyers.
Cross Functional Orchestration: Align marketing, sales, editorial, and tech launches and resources for timely outcomes.
Analytics & Talent: Track KPIs, optimize ROI, and build a high performing PMM team with clear coaching and development.

Job Description

Responsibilities

Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth
Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources
Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement
Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback

Requirements

Bachelor’s degree minimum
5+ years of product marketing experience in K12 education market space
2+ years of experience managing a team
Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors
Strong understanding of the K–12 industry/market, experience with education-focused platforms to support engagement and campaign performance
Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms

Preferred

Partner in Publishing

4.9 Glassdoor

Partner in Publishing (PIP) is a full-service agency that provides EdTech companies and publishers with the marketing, sales, business development, and talent acquisition support they need to scale their products and services. Founded in 2007, PIP stands out among agencies and consultants for its decades of industry expertise, its robust network of educators and providers, and its ability to support both strategy and execution. From branding and messaging to design and strategy, our portfolio includes hundreds of successful projects and campaigns for industry giants such as Pearson Education, Chegg, McGraw Hill, Lego Education, VitalSource, Language Testing International and many other distinguished publishers and innovative technology companies.

Founded in 2007

Glastonbury, Connecticut, USA

95 employees (29 in marketing)

www.partnerinpublishing.com

97% recommend to a friend