Manager, Planning

New York City, NY (Hybrid)

$50K/yr – $95K/yrManager3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own brand-driven planning and media activation with a focus on audience insight, budget discipline, and client education across channels.

  • Lead strategy development and client presentations to shape objectives and flighting.
  • Coach juniors and maintain exceptional client service with a bias for detail.
  • Track trends, competitive moves, and audience data to steer planning decisions.

Job Description

Responsibilities

  • Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
  • Provides oversight and training to junior team members.
  • Provide excellent client service by being responsive, accountable and detail oriented
  • Stays up to date on Industry and consumer trends, competitive activity, best practices and opportunities across channels.
  • Studying demographic data and consumer profiles to identify desired target audiences
  • Presents recommendations and educational materials to the client and internal team
  • Integrating strategic planning philosophy into communication plan development
  • Overseeing the execution of and present media plans to clients
  • Helping develop planning objectives and strategies that coincide with the client’s marketing direction
  • Gauging media performance to determine the extent to which the original objectives and strategies are met

Requirements

  • Minimum of 3+ years of experience in media operations
  • Strong knowledge of media planning, buying, and optimization across various channels.
  • Retail/eCommerce/entertainment experience
  • Relevant post-secondary education, training, or equivalent experience

Benefits

  • benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

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