Responsibilities

• Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
• Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (e.g., homepage, PDPs, cart, checkout, post-purchase).
• Partner with data science, UX, and engineering teams to implement real-time personalization using customer data, browsing behavior, and purchase history.
• Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
• Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
• Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
• Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
• Document personalization and design processes, and deliverables.
• Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
• Duties may change; team members may be required to perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business or relevant field of study required.
• 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management
• Experience managing multiple web and design projects and vendor partners.
• Prior Omnichannel experience preferred.
• Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
• Analytical, with strong problem-solving abilities and creative resolution skills
• Self-motivated, with the ability to work on multiple projects in a fast-paced environment
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
• Strategic thinker