Manager, Performance Marketing at TPR Education, LLC | New York, USA | $65K/yr – $104K/yr

Manager, Performance Marketing

New York, USA (On-site)

$65K/yr – $104K/yrManager4+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-channel paid media delivery and optimization to hit CAC/ROAS targets across Google, Meta, Reddit, and affiliate channels.

Own in-platform campaign build, testing, and budget pacing across multiple networks.
Must-have: 4–8 years of hands-on performance marketing with revenue accountability.
Standout: Structured testing roadmaps and cross-team collaboration.

Execute multi-channel paid media strategies developed by the Director of Performance Marketing across Google, Bing, Meta, Reddit, influencer partnerships, and affiliate networks.
Own in-platform campaign build, optimization, testing (creative, bidding, audiences, landing pages), and budget pacing to hit CAC, ROAS, and revenue targets.
Identify performance trends and proactively recommend tactical shifts to improve efficiency, scale, and contribution margin.
Manage and optimize Google paid search, Meta paid social, Reddit performance campaigns, influencer activations, affiliate programs, and other new channels as assigned.
Build structured testing roadmaps across channels to unlock incremental scale while protecting efficiency targets.
Collaborate with creative, analytics, and product marketing teams to improve messaging alignment and conversion performance.
Own daily and weekly performance reporting, pacing analysis, and channel forecasting.
Ensure accurate tracking, attribution alignment, and conversion integrity in partnership with analytics and marketing ops teams.
Maintain rigorous budget management discipline and develop clear documentation of optimizations, tests, and learnings.

4–8 years of hands-on performance marketing experience managing paid search and paid social budgets with clear revenue accountability.
You are highly analytical and comfortable managing to CAC, ROAS, and contribution margin targets.
You thrive in execution — you enjoy building campaigns, launching tests, optimizing bids, and improving conversion rates.
You understand full-funnel acquisition strategy and how paid channels support both immediate revenue and long-term brand demand.
You are detail-oriented and operationally rigorous, with strong budget pacing and forecasting discipline.
You communicate clearly and concisely, translating performance data into actionable insights.
You collaborate effectively across creative, analytics, and marketing stakeholders.
You are comfortable working in a fast-paced, revenue-focused environment with seasonal demand cycles.
You demonstrate ownership, accountability, and a bias toward measurable results.
You model collaborative, inclusive behavior and contribute positively to team culture.

Direct in-platform experience with Google, Bing, and Meta Ads Manager; experience with Reddit ads, influencer programs, or affiliate platforms is strongly preferred.