Manager Performance Marketing / Paid Media at LARQ | San Francisco, CA | $110K/yr – $140K/yr

LARQ

Manager Performance Marketing / Paid Media

San Francisco, CA (Hybrid)

$110K/yr – $140K/yrManagerFull time

Posted 4 months ago

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Job Summary

Drive paid social and multichannel advertising for LARQ across Meta, TikTok, and partners, owning campaigns, budgets, and cross-functional optimization.

Must-have: 3-6 years of hands-on Meta/TikTok ad management with $3M+ annual spend.
Standout: Cross-channel collaboration with Google, Amazon, and retail teams to accelerate traffic and revenue.

Job Description

Responsibilities

Meta : You actively manage LARQ’s Meta advertising account, including campaign creation, budget adjustments, and ongoing optimization. You proactively identify and recommend improvements, and work closely with the eCommerce team to ensure efficient performance.
TikTok : You actively manage LARQ’s TikTok advertising account, including campaigns driving to livelarq.com as well as TikTok Shop. You create campaigns, adjust budgets, optimize performance, and propose data‑driven improvements. You collaborate closely with the TikTok Shop team to ensure strong and efficient results.
Creative : You partner with the Marketing team to identify winning creative assets. Using performance data, you proactively recommend new formats, hooks, and copy variations. The Marketing team then produces these creatives based on your insights.
Google : You collaborate with our external agency and steer them toward company goals. You analyze performance data, provide strategic recommendations, and guide overall budget decisions.
Amazon : At LARQ, we see a high correlation between ad spend on Meta/TikTok and both (i) sessions and (ii) revenue on Amazon. You work closely with the Amazon team to leverage this correlation and drive incremental traffic to the channel.
Retail : Your Meta and TikTok activities also influence traffic to retail partners. You collaborate with the Retail team to help drive additional qualified traffic to those stores.
New advertising platforms : You are naturally curious and eager to explore emerging channels, continuously evaluating and testing new opportunities.

Requirements

Managing Meta & TikTok accounts : Ideally, you bring 3-6 years of hands‑on experience managing Meta and TikTok advertising accounts. Experience operating at scale (e.g., $3M+ annual spend) is a strong plus.
Google Ads : Experience independently running a Google Ads account or managing an external agency is a bonus.
General work experience : You have 5-10 years of professional experience. Strong backgrounds include eCommerce, digital advertising, data analytics, management consulting, or investment banking.
Collaborate cross-functionally : Experience working in a diverse team to develop and present clear, actionable recommendations that simplify complex information and enable efficient, informed decision-making
University degree : Not required but considered a significant advantage.

Benefits

Benefits include Medical / Dental / Vision, FSA and HSA options, and 401(k) with a company match
Location : Hybrid work with 3 days per week in our San Mateo, CA office is highly encouraged

LARQ

4.8 Glassdoor

We are LARQ. LARQ is driven by a single purpose - to simplify access to healthy, sustainable hydration, anytime and anywhere. Our award-winning hydration products improve water quality, taste, and overall convenience so that reaching for a single-use plastic bottle is never the better option.You are what you drink. So drink brilliantly.

Founded in 2017

USA

61 employees (12 in marketing)

www.livelarq.com

100% recommend to a friend