Responsibilities

• Manage and optimize paid social campaigns across Meta (Facebook, Instagram), Pinterest, and additional platforms as needed.
• Execute hands-on campaign setup, testing, optimization, and scaling, including audience strategy, creative testing, and budget pacing.
• Partner closely with creative teams to develop and iterate high-performing ad creative and ideate new creative concepts.
• Execute tactics to grow our customer base in new audience segments.
• Own day-to-day management of the affiliate program—partner relationships, commission structures, and promotional proposals—working with our agency to grow the program profitably and in compliance with brand guidelines.
• Identify and negotiate new affiliate partnerships across underpenetrated audiences and customer segments.
• Drive improved in-stock rates, inventory productivity, and service levels across all channels
• Manage display prospecting and retargeting campaigns and help test and evaluate emerging channels such as CTV alongside the Senior Manager.
• Evaluate creator partners for brand fit, create briefs to guide content, and help build out the channel as part of our affiliate and paid social strategies.
• Track and report on performance across channels, optimizing CAC, ROAS, and LTV.

Requirements

• At least three (3) years of performance or growth marketing experience for an e-commerce or DTC brand, with hands-on experience across multiple acquisition channels (paid social, affiliate, display).
• Direct experience managing paid social campaigns on Meta and Pinterest, and hands-on experience with at least one major affiliate platform (Impact, CJ Affiliate, Rakuten, AWIN, or similar).
• Strong analytical skills, with proven ability to build dashboards and optimize campaigns against CAC, ROAS, and LTV.
• Excellent communication and negotiation skills—you’re a strong, detail-oriented partner to both internal teams and external partners.
• Comfortable working in a hybrid environment (1–3 days per week in-office).

Preferred

• Familiarity with merchandising and promotional planning in a retail environment.
• Understanding of attribution, incrementality, and full-funnel performance measurement.
• Demonstrated ability to document business processes, SOPs, or workflows in a clear, structured format