Manager, Performance Marketing & Insights

New York City, NY (Hybrid)

$75K/yr – $100K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own analytics and forecasting for AMCN SVOD marketing, turning performance signals into budget shifts, content planning, and executive-ready plans.

Analytics & Optimization: Translate performance insights into strategic recommendations in partnership with the media agency.
Forecasting & Planning: Measure SVOD content performance and support scenario-based media planning.
Stakeholder Alignment: Collaborate with finance, BI, and content strategy to guide reporting and audience insights.

Job Description

Analytics and Optimizations: Provide strategic recommendation on optimizations needed, based on performance insights from internal and external reporting platforms – in partnership with the media agency
Campaign & Platform Forecasting: Evaluate performance trends by campaign, platform, audience, and creative to support paid media planning across AMCN subscription video on demand services, detailing recommended tactics and budgets across the subscriber acquisition funnel (awareness, consideration, conversion and retention).
Budget Shifts & Efficiency: Provide recommendation on budget shifts between platforms, campaigns, and services to maximize efficiency, engagement, and LTV.
Forecasting & Planning: Measure the performance of content on SVODs to inform future marketing and audience strategies.
Forecasting Support: Assist with forecasting across AMCN SVODs based on media plan recommendations including assisting with scenario analysis and forecasting to support decision making for optimal media plans.
Strategic Planning & Investment: Support strategic planning and marketing investment planning with subscriber growth opportunities model and executive-ready presentations to summarize key findings and recommendations.
Marketing Enablement: Work with Product/Tech, Legal and other relevant teams to ensure enablement of functions that may ease tracking, reporting, and ease of site/app entry
Marketing Enablement: Ensure proper mapping and accuracy of overall reporting aligns with actual performance / media plans
Marketing Enablement: Support audience strategy, alignment, optimization, and delivery to drive campaign efficiency and alignment of efforts for acquisition and retention
Stakeholder Engagement: Work with finance, research, and BI teams on forecasting and reporting across various growth scenarios.
Stakeholder Engagement: Support operational and executive reporting requirements for performance marketing team based on consistent metrics and KPIs across all AMCN SVODs.
Stakeholder Engagement: Coordinate with Content Strategy to leverage content across the variety of advertising and engagement platforms and provide audience performance insights to guide nimble editorial strategies

AMC Networks

3.8 Glassdoor

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. Our distinct brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC America, IFC, SundanceTV and We TV; and film distribution labels Independent Film Company (IFC) and RLJE Films. The company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe; and AMC Networks International, its international programming business.

Founded in 1980

New York, New York, USA

2.9K employees (746 in marketing)

www.amcnetworks.com

74% recommend to a friend

44% CEO approval