Responsibilities

• Oversee the performance of paid social campaigns across platforms like Meta, TikTok, Reddit, and LinkedIn and others to ensure client goals are met. This includes managing budgets for campaigns across a global line of business, optimizing campaigns, and maintaining quality assurance throughout.
• Develop and refine overall campaign strategies and tactical recommendations that align with client goals and broader marketing efforts, inclusive of developing strong audience strategies
• Accountable for accurate budgeting to ensure proper investment of media dollars
• Own weekly performance communications with client with clear, concise, delivery. Positioning themself as a trusted client partner.
• Ensure team provides clear, consistent and proactive communication of campaign performance, strategy updates, and project timelines to clients
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Excel in identifying and resolving complex campaign challenges, using analytical skills and industry knowledge to implement effective solutions
• Lead the team in analyzing paid social performance data, extracting meaningful insights, and recommending actionable next steps. Ensures reporting is thorough and delivers value to clients.
• Uphold an active role in meetings, presenting campaign performance insights, tactical plans and recommendations in a clear and compelling manner
• Manage and delegate responsibilities of day-to-day tasks and communication to junior team members, ensuring all initiatives are delivered on time, within budget, and meet or exceed performance goals while maintaining the highest standard of quality

Requirements

• Bachelor’s degree, concentration in business, marketing or advertising preferred but not required
• 3+ years of experience in social performance marketing; client side or agency side preferred
• Deep knowledge and hands-on experience using paid social platforms, inclusive of Meta, TikTok, LinkedIn, and Reddit
• Experience with full funnel campaign strategies
• Experience with brand safety and ad serving technology (DoubleVerify, Prisma, etc.); preferred but not required
• High competency level in Microsoft Office with specific strengths in Excel and Powerpoint
• Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and team members
• Excellent analytical skills and the ability to translate data into actionable insights
• Ability to set, track and achieve key performance indicators (KPIs) to measure campaign success
• Demonstrated problem solving, organization and project management skills

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.