Manager, Paid Social

New York City, NY (On-site)

$90K/yr – $100K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own multi-platform paid social execution and team leadership, turning client goals into measurable campaigns while shaping cross-channel strategy with creative partners and data-driven insights.

  • Social Channel Ownership: Direct the paid social program across Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok, and Reddit with a focus on campaign testing and optimization.
  • Team & Client Alignment: Oversee Paid Social Associates, drive career growth, and translate client goals into actionable media plans and KPI targets.
  • Measurement & Innovation: Leverage third party data, native tools, and storytelling analytics to publish insights that inform rapid testing and future bets.

Job Description

Responsibilities
  • Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
  • Responsible for overseeing Paid Social Associates and Sr. Associates on the team and owning their career development
  • Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
  • Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
  • Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations. Familiarity with third-party data and measurement solutions. Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing.
  • Helps creatives express their ideas with feasible recommendations to tie it closer to the brief. Passionate about innovation and the creative process, desires to find creative ways to say "yes" to ideas and to contribute your own.
  • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies; Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
  • Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
  • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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