Responsibilities

• Develop and execute paid social campaigns across Meta (Facebook/Instagram), TikTok, and emerging platforms to drive ticket sales and table bookings.
• Own audience targeting, creative testing, campaign structure optimization, and Meta pixel implementation across all assigned venue accounts.
• Build and manage campaign architectures that eliminate audience overlap and establish clear territory for each venue.
• Implement and optimize conversion tracking, including platform pixel setup, GA4 integration, and attribution modeling.
• Monitor campaign performance daily, analyze creative performance and audience data, and translate insights into actionable optimizations.
• Manage substantial paid social budgets across multiple ad accounts with accountability to ROAS targets and conversion goals.
• Collaborate with brand and design teams on ad creative development and provide strategic direction on visual content.
• Execute A/B testing strategies for dynamic creative optimization and audience segmentation.
• Support influencer partnerships, user-generated content campaigns, and social commerce initiatives.
• Provide regular performance reporting with clear insights and recommendations to leadership.
• Stay current on paid social platform updates, algorithm changes, and industry best practices.
• Assist and/or complete additional tasks as assigned.