Manager, Paid Social Media at Starcom | New York City, NY | $75K/yr – $120K/yr

Starcom

Manager, Paid Social Media

New York City, NY (Hybrid)

$75K/yr – $120K/yrManager3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end to end paid social delivery and team coaching while turning briefs into high performing campaigns.

Own end to end paid social campaigns from brief to post buy learnings and optimization.
Lead cross functional planning with Investment, Strategy, and Activation to translate briefs into actionable campaigns and new solutions.
Develop Analysts and Senior Analysts through guidance on execution, optimization, and career growth.

Job Description

Responsibilities

Direct and manage the day‑to‑day workflow of paid social campaigns, including proposal development, campaign activation and ongoing maintenance, and post‑buy recaps
Partner cross‑functionally with Investment, Strategy, and Activation teams to respond to client briefs, develop strategic campaign plans, communicate service offerings, and collaboratively identify and deliver new solutions
Train, mentor, and develop Analysts and Senior Analysts, providing guidance on executional excellence, optimization approaches, and career growth
Compile and synthesize data across multiple social platforms, collaborating with the Analytics team to deliver weekly and monthly performance reporting, inclusive of insights, optimization recommendations, and future strategy considerations
Uphold established account management standards while continuously enhancing campaign best practices and operational rigor
Monitor emerging trends across social platforms, ad formats, and technologies, translating new developments into performance opportunities and client‑ready recommendations
Champion strong communication and collaboration within the paid social team and across the broader agency
Actively participate in and lead knowledge‑sharing sessions, contributing learnings, new approaches, and optimization strategies
Develop and execute action plans for achieving and measuring social media success, including defining KPIs, measurement frameworks, and optimization roadmaps
Advocate for the value of paid social by educating clients, partners, and internal teams on evolving capabilities, platform innovation, and best practices
Provide oversight and direction to a dedicated team of social media buyers, ensuring quality, consistency, and performance across all activations
Lead regular performance reviews and check‑ins, tracking results against KPIs and identifying opportunities for improvement
Guide optimization efforts through strategic refinements, testing initiatives, and the adoption of new platform features and capabilities
Create and deliver clear, compelling presentations for clients and internal stakeholders that articulate campaign strategy, performance results, and next‑step recommendations
Develop informed points of view on emerging technologies, trends, and opportunities within the social media landscape to support innovation and thought leadership

Requirements

Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or a related field
3+ years of directly relevant paid media experience, with a strong emphasis on paid social campaign development, execution, and optimization
1+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API‑based and/or self‑serve tools strongly preferred
Solid understanding of traditional and digital media planning principles, including audience targeting, budgeting, pacing, and measurement
Strong analytical skills, with the ability to interpret performance data and translate insights into actionable recommendations
Demonstrated organizational, problem‑solving, and communication skills, with the ability to manage multiple workstreams in a fast‑paced environment
Prior people management or leadership experience preferred, including coaching, mentoring, or project oversight
Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data manipulation)
Resourceful, curious, and self‑motivated, with the ability to work independently while also thriving in a highly collaborative team environment

Benefits

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval