Supervisor, Paid Social Media
Crossmedia
New York City, NY (Remote)
$75K/yr - $95K/yrAgencySenior level4+ years exp.
1 day ago
Manager, Paid Social
New York, USA (On-site)
Salary Not AvailableManager4+ years expFull time
Posted 4 months ago
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Job Summary
Drive paid social growth for a DTC jewelry brand, owning strategy, budgets, testing, and seasonal campaigns.
- Own full-funnel planning, optimization, and budget allocation across paid social channels
- Must-have: 4+ years in Meta Ads Manager at an agency or DTC brand
- Standout: Manage 6-7 figure monthly budgets and a defined testing roadmap across platforms
Job Description
Responsibilities
- Build out growth-focused paid social strategy, balancing coverage of key audiences and categories w hile maximizing revenue against a strict ROAS constraint
- Own full funnel campaign management from planning and building to day-to-day optimization and budget allocation across paid social channels
- Analyze performance & measure against KPIs by campaign and audience type to maximize scale within set constraints
- Build and deliver regular reports and creative briefs to senior executives and stakeholders
- Refine best practices by audience type and product category
- Own paid social strategy around key seasonal moments such as Valentine’s Day, Mother’s Day, and Cyber 5
- Create and manage testing roadmap, including A/B, lift, and geo tests
- Evaluate & test new opportunities, including own ing new platform setup and expansion
- Stay updated on industry developments and algorithm changes
- Collaborate with wider marketing and creative teams to ensure cohesive 360 marketing strategy
Requirements
- 4 + years of hands-on experience in Meta Ads Manager at an agency or DTC brand
- Familiarity with other paid social platforms including Pinterest & TikTok
- Experience managing 6-7 figure monthly budgets across multiple tactics / channels
- Strong understanding of creative best practices across placements & platforms
- Ability to set up & analyze tests; creating actionable insights & takeaways
- Experience with reporting & attribution tools such as Google Analytics, MTA/MMM models
- Comfortable with constructing yearly and monthly spend and demand projections
- Proficiency in Microsoft Office, including Excel (Pivot tables, VLookups)
- Bachelor's degree in digital marketing, Business, or related field
- Desire for constant testing, improvement, and growth
Preferred
- Experience with jewelry or another high AOV category
- Experience with Google Ads, YouTube, and other digital marketing platforms
- Omnichannel and/or international experience
Benefits
- Competitive salary
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid time off
Grown Brilliance
Grown Brilliance is a female-founded fine jewelry house that brings a modern lens to luxury. The brand was born from founder Akshie Jhaveri’s deep experience in the jewelry world and her desire to reimagine diamonds for a new generation. Moving beyond the traditions of mined stones, she envisioned a brand that celebrates lab-grown diamonds as symbols of sustainability, individuality, and self-expression. With a sharp eye for design and a storyteller’s instinct, Akshie has shaped Grown Brilliance into a distinct and culturally relevant name in fine jewelry. In just a few years, the brand has grown to 15 stores across the U.S., establishing itself as a destination for engagement rings and modern heirlooms alike. This fall, Grown Brilliance enters its next chapter with the opening of its first flagship in New York’s Soho, an embodiment of Akshie’s vision to redefine what luxury can look and feel like today.
Traffic Signals
Monthly Google Ads Budget
$520.5K
