Responsibilities

• Leadership: Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s) Established as leader with the client and across all departmental teams within OMD and our agency partners (Omnet, CREO, etc.), effectively prioritizing/negotiating needs between all parties Effectively manage and develop junior team members (mentoring, training, etc.) Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team Ability to problem-solve, such as finding solutions for issues not yet attempted Proactively share learnings and best practices across the organization Establish oneself as an expert within their functional department and client team Identify ways to improve team efficiency and effectiveness, such as new processes Bring new proactive ideas to help meet client goals and grow business
• Communication: Ability to consult/educate/negotiate with clients and agency partnersEffectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships) Ability to present recommendations/ideas to client and internal team Ability to effectively merchandise successes to the client Help educate client team on latest trends, best practices, technologies, etc. Demonstrates appropriate judgment through proper escalation
• Functional Expertise: In-depth knowledge of:Paid search or Paid social optimizations (proactive and reactive) Forecasting and opportunity/gap analysis Campaign management tools, including bid rules/management Advanced search engine or social knowledge Monitoring new search or social trends and products and evaluating application to client Research tools/competitive analysis Budget/pacing and billing Understanding integrated media Client scope Industry trends

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 3+ years of work experience managing online marketing/advertising accounts
• Be a proactive self-starter
• Possess general knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Be confident in analyzing and acting on marketing data