Responsibilities

• You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
• Monitor, track, and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, etc.)
• Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
• Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients and caregivers.
• Develop positive relationships with search community, vendors and Directors for optimal service levels and results
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation

Requirements

• You will be successful on our team with a minimum of 1-3 years campaign management experience in SEM platforms
• Past experience or enthusiasm working with AI Search would be a benefit, but not required
• Preference for experience in pharma/healthcare industry, but not required
• Comfortable and capable working in technical platforms/Search Engine Desktop Tools (Google AdWords Editor, Microsoft Ads Editor, SA360)
• Proficiency with analytics platforms: GA4, Adobe Analytics
• Display an in-depth understanding of the functionality, strategies behind search media driven campaigns and best practices of all major search platforms
• Exceptional project management skills: demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets
• Understanding of Strategy in the service of different KPIs according to different Business Objectives (CPA, Impression Share / SOV, CPL, etc.)
• Capable and experienced in communicating with clients & vendors – from pitching ideas, delivering analysis and insight, to just friendly, human relations

Preferred

• Past experience with AI Search would be a benefit
• Preference for experience in pharma/healthcare industry, but not required

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
• Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future.
• Mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.