Manager, Paid Search (Feed Management & Strategy) at Omnicom Media US PHD | New York, USA | $50K/yr – $85K/yr

Manager, Paid Search (Feed Management & Strategy)

New York, USA (Hybrid)

$50K/yr – $85K/yrManager3+ years expFull time

Posted 4 months ago

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Drive Google Shopping and Performance Max campaigns with a focus on SKU-level optimization and feed health in retail/e-commerce.

Lead day-to-day management of PLA/Performance Max campaigns with SKU-level optimization.
Must-have: 3–5 years of Paid Search and hands-on Google Shopping experience.
Standout: Mentoring junior analysts and cross-team governance.

Drive Google Shopping and Performance Max campaigns for retail/e‑commerce with a focus on SLA, bidding, and feed health.

Manage day-to-day execution of Google Shopping (PLA) and Performance Max campaigns
Support campaign segmentation using custom labels, category structures, and product group hierarchies
Conduct search term analysis and implement query-level optimizations
Support implementation of Smart Bidding and Value-Based Bidding strategies
Monitor pacing, performance trends, and revenue impact
Work within Google Merchant Center to monitor diagnostics, disapprovals, price mismatches, availability issues
Partner with feed management platforms (e.g., Feedonomics) to QA feed updates, validate rule changes, communicate optimization requests
Understand how feed attributes (titles, product type, GTIN, custom labels) impact Shopping performance
Escalate structural feed concerns with clear performance ratio ale
Analyze SKU-level and category-level performance