Manager, Omnichannel Activation, Kroger

Cincinnati, OH (On-site)

$122K/yr – $168K/yrManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own omnichannel strategy and activation for MDLZ with Kroger and retailers, turning plans into measurable growth through eCommerce best practices, conversion focus, and cross‑functional collaboration.

  • Growth/Channel Strategy: Align with CBT and HQ to build plans that embed assortment, content, search and activation for scalable retailer wins.
  • Activation & Execution: Lead briefs, ideation, and cross‑functional delivery to drive best-in-class conversion at Kroger and other partners.
  • Cross‑Org Collaboration: Remove barriers, capture learnings, and share best practices across the MDLZ network.

Job Description

Responsibilities

  • Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Kroger and the MDLZ organization to remove barriers for growth.
  • Drive omnichannel activations for MDLZ brands at Kroger in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Kroger business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
  • Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Requirements

  • Bachelor’s Degree required
  • 5+ years of experience
  • Shopper, trade or brand marketing experience preferred
  • Digital commerce and retail media experience a plus
  • Experience with 8451, Stratum and Market 6 a plus
  • Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
  • Knows how to get things done both through formal channels and informal network
  • Understands Mondelez culture and cultures of external retail organizations / customers
  • Establishes partnerships with key internal support functions and stakeholders
  • Instills trust and credibility with customers to influence strategies and tactics
  • Understands origin and reasoning behind best practices; shares best practices across team
  • Competent presenting to internal and external leaders, can be trusted during challenging questioning
  • Experience driving success with a cross functional team
  • Strong, proactive communication skills
  • Customer focus, management planning
  • Capability/background in analytics and insights
  • Connection to external industry resources

Benefits

  • health insurance
  • wellness and family support programs
  • life and disability insurance
  • retirement savings plans
  • paid leave programs
  • education related programs
  • paid holidays and vacation time
Mondelēz International logo

Mondelēz International

3.9 Glassdoor

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.Our PurposeOur purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.Our BrandsWe’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.Our People Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are.Our StrategiesWe are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities:•Growth: accelerate consumer-centric growth•Execution: drive operational excellence•Culture: build a winning growth culture

Founded in 2012
Chicago, Illinois, USA
47K employees (5,213 in marketing)
80% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
479.1K
Traffic Source Mix
Search
53.2%
Direct
34.9%
Referral
7.8%
Social
3%
Paid
0.8%

Headcount Trend

Current headcount: ~47.4K

Marketing Team

Marketing Team Size
4,870 (10% of company)
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$1.5B
Last Raise
Post IPO Debt, 2 years ago

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