Responsibilities

• Develop and execute North American trade communication strategies, messaging frameworks, and communication calendars.
• Establish communication governance, priorities, standards, and best practices across advisor-facing channels.
• Translate business objectives into compelling advisor-facing messaging, campaign briefs, content, and sales enablement materials.
• Lead B2B lifecycle marketing and communication initiatives that drive engagement, lead quality, pipeline growth, and revenue.
• Manage advisor-facing communications, including newsletters, resource guides, email campaigns, social communities, portals, training platforms, events, and partner communications.
• Support Sales and Partnership teams with advisor-ready assets, tools, and communications that reinforce Collette's value proposition.
• Manage trade organization partnerships, sponsorships, industry events, activations, and related communication deliverables.
• Collaborate with internal stakeholders, Project Management, and Creative teams to ensure effective and timely campaign execution.
• Monitor communication performance, advisor feedback, and industry trends to optimize messaging, channel effectiveness, and engagement.
• Support additional advisor-focused initiatives and other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field.
• 5–10+ years of experience in communications, marketing, content strategy, PR, sales enablement, channel marketing, or related disciplines.
• Strong knowledge of strategic communications, B2B marketing, lifecycle marketing, sales enablement, and audience engagement strategies.
• Experience communicating with travel advisors, host agencies, consortia, trade partners, or other B2B audiences; travel industry experience preferred.
• Excellent writing, editing, storytelling, message development, and presentation skills.
• Proven ability to develop communication strategies, manage content programs, and execute multi-channel campaigns.
• Strong project management, organizational, and stakeholder management skills with the ability to balance competing priorities.
• Experience with CRM systems, marketing automation platforms, analytics tools, digital marketing channels, and AI-enabled technologies.
• Strong analytical, problem-solving, and decision-making skills with the ability to leverage data and insights to drive continuous improvement.
• Ability to build relationships, influence cross-functional teams, and collaborate effectively with internal and external partners.

Preferred

• Experience with trade organizations, sponsorships, partner activations, and advisor engagement strategies preferred.
• Knowledge of trade organizations, sponsorships, partner activations, and advisor engagement strategies preferred.
• Travel industry experience preferred.

Benefits

• Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
• Time Off: Generous PTO, paid holidays, and your birthday!
• Volunteer Time: Paid hours to give back to causes you care about
• Financial Security: 401(k) with company match
• Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program
• Career Growth: Tuition reimbursement to help you level up your skills
• Exclusive travel discounts, incentives and more!