Manager, Multicultural Marketing

Fountain Valley, CA (On-site)

$91K/yr – $130K/yrManager7+ years expFull time

Posted 2 months ago

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Job Summary

Own the development and execution of multicultural marketing programs across specific communities, aligning with overall GM strategies to drive resonant creative, partnerships, and experiential programs.

  • Lead creative development, production, and campaign strategy with agencies and partners, ensuring authentic cultural resonance.
  • Coordinate market research and performance analytics to optimize messaging, audience engagement, and regional localization.
  • Oversee budgets, vendor management, and cross-department alignment to scale programs and dealer education.

Job Description

Own the development and execution of multicultural marketing programs across specific communities, aligning with overall GM strategies to drive resonant creative, partnerships, and experiential programs.

  • Lead creative development, production, and campaign strategy with agencies and partners, ensuring authentic cultural resonance.
  • Coordinate market research and performance analytics to optimize messaging, audience engagement, and regional localization.
  • Oversee budgets, vendor management, and cross-department alignment to scale programs and dealer education.
Hyundai Motor Company logo

Hyundai Motor Company

3.9 Glassdoor

Our mission is clear: to become a lifelong mobility partner for our customers and communities by creating meaningful progress through clean energy, connected technology, and human-centered innovation.Hyundai Motor Company is a global mobility leader committed to shaping a better future. With more than 120,000 employees across 200+ countries, we are redefining the way the world moves, not just through innovation in automotive design, but through bold investments in smart mobility, sustainability, and technology.Each year, we bring over 4.6 million vehicles to drivers around the globe – from award-winning sedans to cutting-edge electric and hydrogen-powered solutions.

Founded in 1967
Seoul, Seoul, South Korea
61K employees (2,304 in marketing)
74% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
19.9M
Monthly Google Ads Budget
$11.7K
Traffic Source Mix
Search
63.7%
Direct
29.2%
Referral
4.6%
Social
0.6%
Paid
1.8%

Headcount Trend

Current headcount: ~60.6K

Marketing Team

Marketing Team Size
1,644 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

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