Responsibilities

• The Manager, Modern Marketing plays a key role within the AI & Growth Enablement Center of Excellence, with primary focus on strengthening marketing capabilities across the North American Hair Professional portfolio.
• This role partners closely with brand teams and cross functional stakeholders to develop scalable marketing capabilities, accelerate digital growth, and improve marketing effectiveness across multiple brands.
• Support the development and execution of marketing strategies across the Hair Professional portfolio
• Identify scalable opportunities that improve marketing effectiveness and accelerate business growth across brands
• Partner with cross functional teams to support ongoing digital transformation and capability building initiatives
• Support the planning, execution, and optimization of digital marketing initiatives across multiple channels
• Partner with brands, internal stakeholders, agencies, and external partners to improve marketing performance
• Bring media knowledge across paid, owned, and earned channels, including planning, targeting, optimization, and measurement
• Analyze campaign and business performance, translating insights into actionable recommendations
• Help establish scalable reporting, measurement, and governance frameworks that improve consistency across brands

Requirements

• 4+ years of experience across marketing transformation, digital strategy, media, brand management, and/or eCommerce
• Experience supporting a multi-brand portfolio and/or developing playbooks and strategies that enable brands to deliver across marketing topics
• Strong understanding of digital marketing, media fundamentals, customer journeys, Martech, and digital commerce
• Experience working across multiple marketing channels and collaborating with cross functional stakeholders
• Strong analytical mindset with the ability to translate data into actionable business recommendations
• Experience working with agencies, technology partners, and digital platforms
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent communication and stakeholder management skills

Benefits

• Health Insurance : affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement