Manager, Media Planning

Purchase, NY (On-site)

$135K/yr – $222K/yrManagerFull time

Posted 1 day ago

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Job Summary

Own end to end media campaign execution and cross functional coordination across digital, social, video, search and emerging channels to drive performance.

  • Lead planning, timelines, approvals and flawless launches with agency partners.
  • Define measurement plans and prepare executive performance summaries.

Job Description

Responsibilities

  • Support planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
  • Coordinate campaign timelines, deliverables, and approvals across internal and external partners.
  • Track campaign launches and ensure flawless execution.
  • Serve as a day-to-day contact for media agency partners.
  • Review media plans, campaign recommendations, and performance reports.
  • Help ensure agency deliverables are accurate, timely, and aligned to business objectives.
  • Monitor campaign pacing, optimization recommendations, and budget management.
  • Assist in developing campaign measurement plans.
  • Monitor campaign performance against media and marketing KPIs.
  • Prepare executive-ready performance summaries and dashboards.

Requirements

  • Bachelor’s degree
  • Relevant experience in media planning, ideally with demonstrated progression in campaign execution and strategy.
  • Demonstrated knowledge across all media channels, TV, OTT, Online Video, Radio, outdoor and all Digital channels
  • Experience working on projects that require collaborating with multiple internal and external stakeholders
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Strong attention to detail.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Proficiency in Microsoft PowerPoint and Excel.
  • Experience working at or with media agencies.

Benefits

  • insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
  • Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~45.5K

Marketing Team

Marketing Team Size
1,811 (4% of company)
Median Career Experience
20 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
4

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