Responsibilities

• Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
• Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients’ business
• Partner with internal media investment teams to support campaign activation as well as data driven storytelling
• Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth
• Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to ensure POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar

Requirements

• 5+ years of experience in digital media and ad technology
• 3+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for storytelling
• Knowledge and familiarity of the MarTech ecosystem and agency practices including media buying, multi-channel measurement, creating measurement frameworks and learning agendas. Knowledge of ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. are a plus.
• Knowledge of database structures and experience with data manipulation
• Strong project management skills
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Embody a can-do attitude and a “figureoutability” mindset

Nice to Have

• Start-up experience (or commensurate entrepreneurial experience)
• Deep understanding and experience-based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc.
• Familiarity with:
  Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Surveys (Lucid, Millward Brown, Nielsen, etc.)
• Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
• Experience working with various advanced statistical modeling and other forms of quantitative analysis
• Experience in multi-variate regression in projects
• Familiarity with P-value, VIF, T-score, R2, MSE, Durbin-Watson, etc.
• Hands on experience in SAS, R or Python (working in and creating code from scratch – not just running someone else’s code by changing parameters and/or using prompt-engineering)

Benefits

• medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.