Manager, Measurement Strategy

USA (On-site)

$70K/yr – $105K/yrManager4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end analytics and strategy work, turning data into decisions for marketing outcomes and client outcomes.

  • Lead cross-functional analytics workstreams with clear timelines and RACI to shape data-driven recommendations.
  • Design KPI frameworks and measurement plans aligned to full funnel goals.
  • Mentor junior analysts, contribute to the knowledge base, and support pre-sales with strategic insights.

Job Description

  • Scope, plan, and deliver end-to-end analytics and strategy projects, managing timelines, RACI, and cross-functional dependencies
  • Lead the strategic design of data solutions—including reports, dashboards, and analytical frameworks—gathering requirements, creating briefs and wireframes to ensure outputs are insightful and user-friendly
  • Design and implement KPI frameworks and measurement plans that align with client business objectives across the full marketing funnel
  • Own complex, ad-hoc analyses that answer ambiguous client questions, delivering clear and actionable business insights
  • Apply advanced data science techniques, including machine learning, regression analysis, and experimentation design
  • Translate complex data and analytical outputs into compelling narratives that are understandable and actionable for day-to-day client stakeholders
  • Act as a reliable point of contact for strategic data questions, managing project timelines and keeping stakeholders informed
  • Mentor and coach junior analysts and specialists, run training sessions, and support their growth and skill development
  • Contribute to the team's knowledge base by sharing expertise, best practices, and innovative approaches
  • Understand and contribute to commercial health, identifying growth opportunities and supporting scoping and pre-sales activities
Brainlabs logo

Brainlabs

3.5 Glassdoor

Hi! We're Brainlabs, an integrated media agency on a mission to make marketing more scientific. We built Brainlabs borrowing the best and most applicable parts of the scientific approach. We hired Smart people (The Brains) to develop breakthrough hypotheses, then put every idea through proper experimental conditions using our validation engine (the Labs).We pioneered the use of AI in advertising, which combined with the scientific approach, has propelled us to scale from a single employee to over 1,000 team members, becoming one of the fastest-growing independent media agencies globally. Today, we serve as a media agency of record for results-driven advertisers with total media spend ranging from $10M-$250M—companies like Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

Founded in 2012
New York, New York, USA
1K employees (304 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
34.8K
Traffic Source Mix
Search
44.6%
Direct
41.5%
Referral
8.8%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
284 (27% of company)
Median Career Experience
10 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2023
    Private Equity
  • Mar 2019
    Private Equity

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