Manager, Marketing Technology & Integrations 

Chicago, IL (On-site)

$109K/yr – $187K/yrManager6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SFMC administration and data-flow design to keep marketing systems in sync, with a migration playbook and AI-enabled workflow improvements that cut manual work and boost deliverability.

  • Platform Ownership: Own environment strategy, security, and data integration decisions for SFMC and adjacent systems.
  • Migration & Automation: Lead end-to-end SFMC migrations and scalable automation initiatives to reduce toil.
  • AI-Driven Efficiency: Evaluate and pilot AI solutions that raise efficiency and data quality across campaigns.

Job Description

Responsibilities - Manage environment strategy including sandbox vs. production configurations, user roles/permissions, authentication , IP/domain management, and security protocols. - Maintain comprehensive platform documentation and communications including system architecture, configurations, data models, operational runbooks, change management processes, and scheduled maintenance & outages across environments . - Serve as the escalation point for highly complex platform issues that Marketing Operations or other users cannot resolve independently, diving deep into system-level problems to diagnose root causes and implement solutions. - Manage support operations for Salesforce Marketing Cloud , including submitting and managing support cases , ensuring teams are set up for success . - Partner with Data Engineering and CRM teams to design and implement out of the box data flows between marketing systems, as well as custom external data solutions when required . - Own technical decisions and design on data models, field mappings, event structures, and API usage; including extensions and payloads for campaign execution and orchestration. - Monitor and centrally track technical issues and implement preventive measures . - Help develop the end-to-end migration playbook to SFMC, including technical requirements, sequencing, and guardrails . - Partner with Marketing Operations teams to sequence migrations, validate technical readiness, and manage deprecation of legacy systems. - Implement and design scalable technical solutions and automation to reduce manual effort and improve operational efficiency across all team s . - Own the evaluation, design, and proof-of-concept development for AI-enabled solutions . - Partner with solutions and capability teams to lead expansion of technical solutions that support deeper team efficiency, ensuring alignment with enterprise architecture and security standards . - Own the technical aspects of deliverability management including domain configuration, authentication setup, sending infrastructure, suppression mechanics, and technical risk remediation. - Monitor and maintain platform health metrics including integration stability, platform failures, data sync performance, API usage, and system-level performance indicators , establishing communication and preventive action.
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Expedia Group

3.8 Glassdoor

At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides. We create transformative tech that enables unforgettable experiences for all travelers, everywhere. Our trusted family of brands are known and loved by millions, and we power more trips than anyone else. To learn more about our vision of a more open world through travel, visit www.expediagroup.com. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter.Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links:Expedia: https://www.expedia.com/helpcenterHotels.com: https://service.hotels.com/en-us/Vrbo: https://help.vrbo.com/For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp

Founded in 2022
Seattle, Washington, USA
22K employees (1,459 in marketing)
76% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$11.6M
Traffic Source Mix
Search
33.6%
Direct
42.2%
Referral
21.4%
Social
1.9%
Paid
0.6%

Headcount Trend

Current headcount: ~21.7K

Marketing Team

Marketing Team Size
1,114 (5% of company)
Median Career Experience
14 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$4.2B
Last Raise
$985M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $985M
  • Apr 2020
    Post IPO Equity • $1.2B
  • Apr 2020
    Post IPO Debt • $2B

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