Manager of Marketing Technology

Dallas, TX (Hybrid)

Salary Not AvailableManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own data governance and marketing tech operations to keep data clean, enable BI, and scale CDP-led segmentation.

  • Data governance and platform operations: set standards, quality checks, and ongoing data hygiene across marketing tools.
  • Analytics enablement: partner with analytics to build dashboards and translate data into actionable recommendations.
  • QA and rollout: lead testing, defect validation, and training materials for new MarTech implementations.

Job Description

Responsibilities
  • Lead data governance standards across marketing systems, ensuring data accuracy, consistency, and compliance.
  • Monitor and maintain data hygiene, including deduplication, identity resolution, and system integrations within marketing systems.
  • Support marketing analytics initiatives; BI experience is a plus.
  • Work closely with the analytics team to develop BI dashboards.
  • Translate marketing data into actionable insights and recommendations.
  • Participate in the rollout of new marketing technology solutions through rigorous quality assurance testing.
  • Document test plans, identify defects, validate functionality, and ensure systems meet requirements prior to launch.
  • Support audience segmentation within CDP platform for ad hoc initiatives and campaigns.
  • Oversee daily operations, monitoring, and troubleshooting for key marketing platforms, including Klaviyo, Monday.com, Amperity.
  • Identify opportunities to improve workflows, integrations, and platform performance.
Requirements
  • 5+ years of experience in marketing technology, analytics, or related technical marketing operations role.
  • Some experience with business intelligence platforms (Power BI, Tableau, Looker, etc.).
  • Hands‑on experience with MarTech systems such as email/SMS platforms, CDPs, workflow tools, or CRM systems.
  • Solid understanding of data structures, data governance principles, and system integrations.
  • Experience participating in or leading QA processes for technology rollouts.
  • Ability to communicate effectively with both technical and non‑technical stakeholders.
  • Strong analytical, problem‑solving, and project‑management skills.
  • Familiarity with APIs, ETL processes, customer data pipelines, and data mapping.
  • Knowledge of marketing attribution modeling or advanced analytics practices.
  • Background in working within multi‑location or franchise business models (if relevant).
  • Experience collaborating directly with IT, data engineering, or enterprise architecture teams.
Preferred
    Benefits
    • A highly energetic and collaborative team.
    • A management team that cares about your professional development.
    • Free membership for you and plus one family member.
    • Discounted Personal Training, and merchandise – including supplements.
    • Employee referral program.
    • Daily Pay offered - access your funds before payday.
    • Competitive pay plus vacation, holiday, and sick pay.
    • Group Health, dental, vision, Supplemental Life, and Employee Assistant Program are offered.
    • 401(k) + Company matching.
    • Personal education growth options with Sophia Learning.

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