Responsibilities

• Marketing Technology Strategy & Platform Ownership
• Develop, prioritize, and advocate for the marketing technology roadmap in partnership with Product and Engineering stakeholders
• Serve as the organization's primary Salesforce Marketing Cloud subject matter expert, providing strategic guidance, technical leadership, troubleshooting support, and hands-on execution when needed.
• Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketing objectives and business goals.
• Partner with Product and Engineering teams to prioritize marketing technology requirements and advocate for business needs.
• Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency.
• Establish scalable processes, governance frameworks, documentation standards, and operational best practices.
• Cross-Functional Leadership & Stakeholder Management
• Serve as the primary liaison between Marketing and Product, Engineering, Sales Operations, Legal, and other business teams.
• Translate business requirements into technical specifications and technical concepts into actionable recommendations for non-technical audiences.

Requirements

• 5+ years of experience in marketing technology, marketing automation, CRM platforms, or related disciplines.
• 3+ years of experience leading marketing technology initiatives, platform ownership, or technical teams.
• Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, audience segmentation, campaign execution, and platform administration.
• Experience managing platform governance, user access, quality assurance, troubleshooting, and operational processes.
• Demonstrated ability to coach SFMC users, review journey and audience builds, guide campaign execution best practices, and serve as the escalation point for complex platform questions.
• Willingness and ability to be a hands-on contributor in the platform, including directly supporting builds, troubleshooting, QA, and solution design when needed.
• Strong understanding of CRM data structures, audience management, segmentation strategies, and marketing data governance.
• Working knowledge of SQL and familiarity with AMPscript, HTML, CSS, and API-based marketing technology concepts.
• Experience partnering with Product, Engineering, and Data teams on platform enhancements, integrations, or technical requirements.
• Experience with reporting, performance measurement, and optimization within marketing automation platforms.

Preferred

• Salesforce Marketing Cloud certifications strongly preferred.
• B2B experience strongly preferred.
• Experience with customer data platforms (CDPs), chatbot technologies, website integrations, or related digital experience platforms.
• Experience working within Agile product and engineering environments.
• Experience supporting lifecycle marketing, lead management, personalization, and customer journey programs.
• Experience leading, coaching, and developing marketing technology or technical teams.
• Proven ability to influence cross-functional priorities and drive alignment across business and technical stakeholders.
• Experience mentoring or managing Salesforce Marketing Cloud users responsible for building journeys, automations, data extensions, audiences, and campaign workflows.