Responsibilities

• Develop and execute integrated marketing strategies to strengthen relationships with referring clinicians, grow physician referrals and support service line growth across Novant Health.
• Serve as strategic marketing lead for physician engagement initiatives partnering with institute leadership, physician enterprise stakeholders, business development, clinical operations and specialty service lines to improve referral access, awareness and physician loyalty.
• Lead integrated, digital-first campaigns to engage external and affiliated physicians, advanced practice providers and referral influencers through targeted communications, thought leadership, digital marketing and physician-focused content strategies.
• Oversee physician referral marketing channels: email, digital media, referral hub webpages, physician network partnerships, thought leadership content and physician engagement platforms.
• Translate marketing analytics into business action; leverage physician-targeted media, digital engagement strategies, audience segmentation and performance optimization to influence referral behavior and measurable growth.
• Ensure campaigns drive measurable business outcomes including referral growth, appointment conversion and downstream revenue impact.
• Collaborate with operators and executives; balance strategy, execution, relationship management, analytics and healthcare market knowledge.

Requirements

• Education: 4 Year / Bachelor\'s Degree, required; Graduate Degree, preferred
• Experience: Minimum 4 years of relevant work experience in brand management or marketing, marketing analytics or insights, or creative or media agency environments, including 1-2 years of experience in a people or project leadership role, required
• Additional Skills/Requirements: Excel and PowerPoint tools

Preferred

• Graduate Degree, preferred
• Strong oral and written communication skills to interact with various levels and business functions within the organization.