Responsibilities

• Contribute to marketing strategy development for Peacock’s original series and key titles – helping define positioning, audience targets, objectives, and strategic frameworks
• Support the translation of research, cultural insights, and performance data into clear takeaways that inform strategy and campaign direction
• Help identify marketing hooks that expand reach, drive engagement, and unlock growth opportunities
• Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other partners to synthesize inputs and inform strategic recommendations
• Support the translation of strategy into campaign execution across creative, media, and other platform touchpoints
• Develop clear, compelling presentations that bring strategies to life for internal stakeholders
• Support the preparation of materials for senior leadership reviews, ensuring clarity and consistency of the strategic narrative
• Track campaign performance and contribute to optimization by surfacing key insights and learnings
• Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and inform differentiated strategies
• Help manage and guide the NBCU page selected for the Marketing Strategy team each quarter

Requirements

• 4+ years of experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
• Demonstrates strong strategic thinking, with the ability to connect data, cultural insights, and business objectives into clear, actionable recommendations
• Skilled communicator and visual storyteller, with experience distilling complex ideas into simple, compelling narratives and presentations (PowerPoint or Keynote)
• Highly organized and detail-oriented, with the ability to manage multiple projects and deliver high-quality work in a fast-paced environment
• Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization
• Confident working across functions, with the ability to contribute in discussions with key Peacock stakeholders and partners
• Experience working with data and insights, translating findings into clear implications for marketing strategy
• Proactive self-starter who takes initiative and demonstrates sound judgment, while also knowing when to seek guidance
• Adaptable and comfortable navigating ambiguity in a dynamic, evolving media landscape
• Passion for television, streaming, and pop culture, with a curiosity for emerging trends and audience behavior

Preferred

• Bachelor’s Degree preferred
• Familiarity with project management systems like Airtable