Responsibilities

• Translate customer data, research, and segmentation into clear audience strategies that inform how GEICO shows up in the market.
• Identify emerging consumer behaviors and competitive shifts, turning signals into opportunities for growth.
• Ensure audience insights are consistently embedded into campaign strategy, messaging, and channel decisions.
• Lead high-impact strategy workstreams tied to enterprise growth priorities.
• Frame ambiguous business problems, develop hypotheses, and structure analysis to drive clarity and action.
• Build data-backed recommendations that influence marketing investment, prioritization, and go-to-market strategy.
• Develop business cases for new initiatives, pilots, and growth opportunities.
• Write clear, compelling strategy narratives for senior leadership, including the CMO, CEO, and executive team.
• Translate complex analyses into simple, decisive storylines that drive alignment and action.
• Support in shaping key marketing stories—quarterly business reviews, transformation updates, and major strategic initiatives.

Requirements

• 5+ years of experience in marketing strategy, growth strategy, customer insights, analytics, or related roles.
• Hands-on experience with customer segmentation, data analysis, or strategic problem-solving.
• Strong ability to synthesize complex data into clear insights and actionable recommendations.
• Experience supporting cross-functional initiatives in a fast-paced, evolving environment.
• Excellent written and verbal communication skills, with comfort presenting to senior stakeholders.
• Familiarity with research tools, analytics platforms, or experimentation methodologies (formal expertise not required).
• Experience using AI-assisted design tools (e.g., for concepting and rapid iteration) is a plus.
• Bachelor’s degree required; advanced degree a plus but not required.

Nice to Have

• Advanced degree a plus but not required.
• Experience using AI-assisted design tools is a plus.
• Bachelor’s degree required is not listed here as nice-to-have; this item remains in requirements instead.

Benefits

• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.