Responsibilities

• Be the category expert: understand price, positioning, competitive landscape and market needs
• Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
• Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
• Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
• Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
• Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
• Support development and implementation of best practices and processes across all consumer touchpoints

Requirements

• 5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
• 3-5 years of prior experience in Consumer-Packaged Goods
• Experience leveraging consumer insights to develop effective marketing programs and campaigns
• Experience in creative strategy development, advertising and launching new products
• Onsite at Needham HQ 3x a week - this not a remote opportunity

Preferred

• MBA preferred
• Degree in Marketing or related field, or equivalent

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance