Responsibilities

• You won’t inherit a finished playbook. You’ll help write the one that redefines the category.
• Own the marketing strategy that positions Roadrunner as the Category of One leader, not just another LTL carrier, but the company rewriting how freight moves.
• Drive the transformation of brand and company positioning so we stand apart from traditional LTL and lead beyond the boundaries of the industry as it exists today.
• Challenge the status quo in an industry that evolves too slowly. Invent messaging, narratives, and offers that force the market to raise its standards.
• Identify white space competitors ignore and turn it into clear competitive separation and brand preference.
• Build the machine that brings in new customers. Then keep improving it.
• Design and run integrated campaigns across digital, paid media, email, social, content, and emerging channels that drive MQLs, talent and sales pipeline and contribution to the bottom line.
• Own HubSpot (or equivalent) architecture: segmentation, nurture, scoring, automation, and clean handoff.
• Treat every campaign as an experiment. Kill underperformers fast. Double down on what works. Document what you learn.
• Build executive-ready reporting that connects marketing activity to new customer acquisition and revenue outcomes, not vanity metrics.

Requirements

• 3–5+ years of B2B marketing experience with clear evidence of driving pipeline and awareness.
• Proven ability to own or heavily shape strategy, not only execute a plan handed to you.
• Hands-on strength with marketing automation (HubSpot preferred), paid search/social, and performance reporting.
• Exceptional writing and storytelling. You can make complex industrial and technology stories feel sharp, human, and persuasive.
• Marketing content and asset production: building on-brand marketing materials, self-serve content resources, and repeatable, testable content systems for internal teams and partners.
• AI enablement and brand systems: developing reusable, standardized AI prompt frameworks and brand guidelines so teams across the company can generate on-brand materials consistently within AI platforms.
• Operational process automation: applying AI and automation to recurring administrative and operational workflows across departments, reducing manual effort and improving consistency and turnaround time.
• Marketing support for complex accounts: producing materials and communications for strategic and complex customer accounts based on direction from leadership.
• High comfort using AI tools to create, iterate, and scale content without losing quality or brand voice.
• Project management muscle and the ability to run multiple workstreams without dropping the ball.

Preferred

• Preferred: experience in transportation, logistics, freight, industrial, or other complex B2B categories.

Benefits

• Full benefits package including medical, dental, vision, 401(k), and paid time off