Responsibilities

• Franchise Management & Campaign Execution
• Franchise Strategy & Core Launches: Drive day-to-day marketing strategy and 360° campaign execution for the World of Polo franchise and core Baseline Catalog, leading new product launches to capture market share and attract new consumers.
• Hallmarks & Gift Sets: Lead end-to-end planning, product curation, and campaign execution for Hallmarks & Gift Sets to maximize volume and brand exposure during peak seasonal windows.
• Cultural & Seasonal Activations: Co-pilot high-impact national activations and content production (including key seasonal campaigns like Father's Day and Holiday animations) to drive brand relevance among diverse consumer audiences.
• Retailer Partnerships: Partner closely with Sales, Trade Marketing, and retail design teams to implement best-in-class animations across key retail environments (e.g., Sephora, Ulta, Macy's, Amazon).
• Business Operations & Brand Tracking
• Budget Management: Manage day-to-day tracking and accuracy of allocated A&P budget lines to ensure strong ROI and project deliver.
• Operational Coordination: Direct operational workflows, coordinating with global development and demand planning teams on launch timelines, item codes, and inventory needs.
• Market & Competitor Insights: Monitor US prestige fragrance trends, competitor launches, and social media innovations monthly, translating observations into actionable recommendations.

Requirements

• Experience: 4–6 years of progressive marketing experience. Experience in prestige beauty or the fragrance category is strongly preferred.
• Education: Bachelor's degree required.
• Retail & Consumer Fluency: Strong familiarity with the US prestige beauty retailer landscape and modern omnichannel shopping behaviors.
• Cultural Competency: Strong understanding of digital trends, social platforms, and creator culture.
• Analytical Mindset: Comfortable using data to solve problems, track promotional budgets, and analyze campaign results.
• Collaboration & Communication: A proactive, solution-oriented teammate who thrives in a fast-paced environment and communicates clearly across cross-functional teams.

Benefits

• Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
• Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.