Responsibilities

• Help develop the execution of integrated marketing strategies to drive membership growth, engagement, and retention aligned with organizational goals and KPIs
• Help define audience segments and member journeys to improve targeting, personalization, and overall member experience
• In partnership with agencies plan, execute, and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings
• Partner with stakeholders and cross-functional teams to align marketing initiatives with member needs, business priorities, and Voice of the Member insights
• Develop clear, compelling messaging that communicates CAP’s value proposition and ensures brand consistency across all channels
• Establish and drive scalable marketing planning frameworks and processes that enable agile, collaborative campaign development.
• Oversee content strategy and creation to support thought leadership, education, and member engagement
• Manage digital marketing efforts, including website content, SEO, GEO, social media campaigns, and lead generation strategies to drive visibility and conversions
• Analyze campaign and member data to measure performance, optimize outcomes, and inform strategic decisions
• Collaborate with internal teams to support lead generation, conversion, and revenue goals

Requirements

• College degree required, MBA or other advanced degree preferred
• 3+ years in progressively complex, results oriented marketing management
• Associations or healthcare experience is a plus
• Up to 10% of travel required including some weekend travel
• Candidates are required to live within 75-miles of Northfield, IL and meet in-office requirements.

Preferred

• MBA or other advanced degree preferred
• Associations or healthcare experience is a plus

Benefits

• We offer a generous compensation and benefits package, 401K, and more -- visit Careers at the CAP for more details