Manager, Marketing Platform Operations

Walnut Creek, CA (Hybrid)

$132K/yr – $166K/yrManager5+ years expFull time

Posted 8 days ago

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Job Summary

Own and scale the marketing technology stack, directing tagging, data quality, activation, and platform integrations across product marketing.

Own tagging infrastructure and data quality for analytics
Lead personalization, activation, and paid media tech configurations
Guide cross-functional Product Marketing tech strategy and data architecture

Job Description

Responsibilities

Strategic Leadership & Cross-Functional Consultation
Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management.
Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs.
Data Infrastructure, Analytics & Quality
Analytics & Conversion Tagging: Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively.
Marketing Data Operations & Quality: Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution.
Platform Activation & Media Operations
Personalization & Activation: Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud.
Paid Media Support & Configuration: Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts).

Requirements

Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.
Salesforce Ecosystem: Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ).
Ad-Tech Knowledge: Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.).
Data Architecture: Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture.
Minimum Qualifications
Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a related field, or combination of education and relevant experience
Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space
Preferred Qualifications
A Salesforce Data Cloud Consultant Certification

Benefits

401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
Benefits – Medical, Dental, Vision, wellness program and more!
Paid Holidays
Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
Free AAA Classic Membership
AAA Product Discounts
Tuition Reimbursement Program

AAA Mountain West Group

3.6 Glassdoor

AAA. Always here for our Members, communities, and you.Welcome to AAA Mountain West Group. For well over a century, we’ve continued our long-standing commitment to diligently serve our Members and communities. We have achieved this, and our exemplary reputation, by delivering our wide range of services that span from the roadside assistance we’re famous for; to automobile, homeowners, life and other personal lines of insurance; as well as travel services; and discounts that allow our Members to enjoy life both on and off the road. Beyond the top services we offer, there is still so much more to AAA. We also lead the way in the advocacy for alternative fuels and vehicles, encourage our employees to take advantage of the ability to volunteer their time to deserving organizations and causes in our communities, and offer an array of community focused programs such as car seat installation, teen safe driving, approved auto repair, and AAA battery round-up.Naturally, our leadership and excellence means finding the right individuals driven to continue and support the AAA commitment to serving our Members. We’re always looking for passionate people just like you to bring your unique perspectives and ideas to strengthen our team. Joining AAA means the opportunity to be yourself while building a successful career. You’ll also be able to take comfort in knowing that you’ll be covered by some of the best and competitive benefits in the industry.

Walnut Creek, California, USA

2K employees (88 in marketing)

mwg.aaa.com

57% recommend to a friend

73% CEO approval