Manager, Marketing Planning (UCAN) at Netflix | Los Angeles, CA | $215K/yr – $346K/yr

Netflix

Manager, Marketing Planning (UCAN)

Los Angeles, CA (Unknown)

$215K/yr – $346K/yrManagerFull time

Posted 6 months ago

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Job Summary

Drive global to regional campaign strategy and cross‑functional alignment for Netflix’s series, film, and LIVE events to ensure local resonance.

Own global-to-regional campaign strategy and cross‑functional coordination.
Lead global kickoffs and regional taskforces to align tactics.
Provide global cultural insights to regional teams for local relevance.

Job Description

Responsibilities

Strategic Partnership
Contribute to the strategic development and regional campaign management of series, film, and LIVE event campaigns from upstream development to campaign rollout to ensure global resonance and impact outside of the home territory.
Drive early strategy and creative alignment with US teams for campaigns that originate outside of the US for campaign cohesion.
Partner with cross-functional teams (Creative and Regional Marketing, Publicity, Operations, Social, Consumer Products & Experiences, Games, Marketing Partnerships, Brand, Franchise Planning Content, Product Marketing) to define the campaign strategy and roadmap e.g. via review of culturally applicable positioning, early brief and timeline development, initial IP strategy and brand guides for franchises.
Build strong working relationships with key internal Marcomms partners and external stakeholders/creators.
Understand our global business and regional and cultural nuances that inform our strategies and campaigns.
Global Campaign Development
Manage global kickoffs and regional taskforces to advise and align cross-functional teams on campaign strategy and considerations as they build their respective tactics.
Lead global brainstorms and identify creatively excellent ideas and unique media tactics that can scale across markets and generate conversation/earned media.
Collaborate on the development of creative concept toolkits for cross functional teams to leverage for campaign cohesion.
Advise and provide updates, guardrails, and plan feedback to Regional Marketing and Partnership teams for global connectivity and local resonance.
Regional Marketing Context Hub
Key point of contact on global slate context as teams plan regional initiatives.
Provide global insights and perspective to US cross-functional teams e.g. cultural trends, regional learnings.

Benefits

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .

Netflix

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Founded in 1997

Los Gatos, CA, US

17K employees (5,792 in marketing)

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