Responsibilities

• Reporting to the Director, P&C Insurance Acquisition, the Manager, P&C Insurance Acquisition is responsible for partnering with regional sales leadership to drive strategic product engagement, improve sales conversions, and deepen local market communication.
• Executing localized retail marketing programs across all regions of AAA MWG, with an emphasis outside of CA.
• Developing targeted local media plans, managing agency relationships, providing accurate forecasting to drive spend strategies that improve ROI and reporting performance results to senior leaders.
• Sales Engagement Strategy & Product Leadership
• Leading sales acquisition and engagement strategy by developing strategic initiatives across all 7 of MWG regions
• Development and management of localized P&C Insurance marketing and sales programs to drive traffic and increase new transactions across call center and retail locations.
• Lead agency management to ensure local campaigns align with the overall product media strategy, efficiencies and drives results to achieve end of year business goals.
• Sales Channel Optimization & Strategic Partnerships
• Optimizing content and campaigns for driving more retail engagement and improved new policyholder conversion.
• Analysis, Reporting & People Leadership
• Partnering with sales operations, and analytics to report, track and improve MoM performance across non-digital channels.
• Partner with the Director on the ongoing efforts to maximize output and interpretation of the Media Marketing Mix tool to drive spend strategies and improve ROI across regions and retail/call center channels.
• Assist the Director in providing key metrics, forecasting accuracy, and building annual/quarterly plans for VP & C-Suite management.
• Overseeing an Associate Product Marketer that supports non-digital sales channels and initiatives

Requirements

• Bachelor's degree
• 5+ experience in various forms of marketing disciplines and retail management, media mix optimization; agency management preferably with a background in membership, loyalty or insurance.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program