Responsibilities

• Lead the project management and resource operations specific to campaigns and digital activities across department.
• Develop operational strategy, workflow design, staffing models, and digital project management frameworks.
• Oversee prioritization and intake across multiple marketing workstreams, ensuring alignment with business needs, digital initiatives, and capacity.
• Drive operational discipline, process governance, continuous improvement initiatives, and digital project management best practices.
• Provide strategic guidance on department wide resource allocation and utilization, including digital project staffing.
• Approve escalated decisions on staffing, prioritization, workload balancing, and digital project assignments.
• Partner with and guide cross functional team members in capacity management, forecasting, allocation, and digital project resourcing.
• Maintain visibility into team availability, future resource needs, digital project timelines, and potential constraints.
• Ensure marketing and digital projects move efficiently through initiation, development, review, and delivery.
• Serve as escalation point for conflicts, blockers, timing issues, cross team dependencies, and workflow system challenges.

Requirements

• Minimum of 7 years of experience in marketing, preferably in a hospital or health care setting.
• Minimum of 3 years leading a marketing team preferred.
• Minimum of 2 years project management and/or marketing operations experience preferred.
• Deep understanding of audience segmentation and diversified advertising tactics.
• Proven track record of leading marketing campaigns that generate leads and ROI.
• Ability to analyze, track and report out on data.
• Strong time management skills to prioritize competing deadlines in a fast-paced environment.
• Comfortability presenting to both clinical and non-clinical stakeholders.
• Experience managing a marketing budget.
• Proficiency in Microsoft Office.

Preferred

• Master’s degree preferred
• Experience in hospital or health care setting preferred
• 3 years leading a marketing team preferred
• 2 years project management and/or marketing operations experience preferred

Benefits

• Health and wellness is our passion at MemorialCare—that includes taking good care of employees and their dependents.
• We offer high quality health insurance plan options, so you can select the best choice for your family.
• MemorialCare Benefits for more information about our Benefits and Rewards.