Responsibilities

• Lead Nail Segment Leadership by serving as the expert in North America’s nail category – in both professional and mass market – leveraging insights, market analysis, and competitive intelligence to define brand positioning and drive growth.
• Lead cross-functional partners, Education and Sales Teams in particular, to develop strategies that expand core and new product lines, increasing share, sales, and profit. Play a key role in developing and executing annual marketing plans across all platforms.
• Conduct ongoing analysis of category dynamics and competitive activity to identify opportunities.
• Lead development and execution of omni-activation strategies across in-store, trade, retail, and digital platforms via partnership with cross-functional teams
• Own yearly promotional calendar, in partnership with sales. Design and communicate offers, ensure proper approvals have been granted, and set-up promotions within Revlon systems.
• Partner with Sales and Trade Marketing on new item setup, POG vision and strengthening brand presence at major distributors & (e)retailers (BSG, Premier Nail Source, Amazon, Ulta, etc) and expand retail footprint in Drug (i.e. CVS).
• Brief internal teams on activation plans and ensure alignment across channels.
• Track performance by franchise and tactic and share-out postmortem to inform future planning cycles.
• Partner with Education team on Trade Show planning, professional nail classes, and gathering professional insights.
• Lead the end-to-end merchandising, signage and display development process for CND, SinfulColors and Revlon Nail, collaborating with Trade, Creative, and Sales teams.
• Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms (Amazon in particular).
• Partner with Sales, Education and Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
• Own relationships with trade and media teams for paid advertising and social activations.
• Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for e-retail and Amazon, ensuring digital assets are cohesive with in-store executions.
• Establish KPIs and track performance to measure program success.
• Manage NA product closet and all sampling and mailer initiatives.
• Own performance tracking, reporting, analysis, and forecasting for the Nail segment. Inclusive of promo post mortems and recommendations for optimized future plans.
• Manage new item set-up, including deal sheets, toolkit diffusion and buyer & style guides. Support POG resets.
• Input into monthly business and brand reviews.
• Develop and manage North America brand support budgets.

Requirements

• Bachelor’s degree required; MBA preferred.
• Minimum of 5 years of experience in brand marketing, omnichannel communications experience a plus.
• Experience in Professional channel strongly preferred, CPG and/or beauty is a plus.
• Strong understanding of distributor and retail environments, eCommerce platforms, and consumer behavior.
• Proven ability to manage cross-functional projects and timelines.
• Ability to travel 5-10% of the time to customer locations, sales meetings, trade shows, and other market research venues as needed.
• Strategic thinker with strong analytical and problem-solving skills.
• Excellent presentation, verbal, and written communication abilities.
• Project management expertise with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player who thrives in a matrixed organization.
• Passionate about delivering best-in-class brand experiences.
• Proficiency in Microsoft Office, Excel and Powerpoint; experience with Power BI, Circana, or SAP a plus.

Preferred

• Power BI, Circana, or SAP experience.

Benefits

• Employees (and their families) are eligible for medical, dental, and vision benefits.
• Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
• Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.
• Employees are also able to enroll in our 401k Retirement Savings Plan.
• 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.