Responsibilities

• Drive day-to-day marketing and project management across film and TV soundtracks, present detailed marketing campaigns on top tier projects for partners/IP owners, analyze what’s working (or not) and being able to pivot based on performance.
• Work with internal partners and high-profile external partners to create integrated campaigns from start to finish across digital, social and offline platforms.
• Are comfortable working solo and co-leading projects with a variety of IP-driven soundtrack projects, working with licensors, artist managers, creative partners, publicists and our digital strategy & content colleagues.
• Oversee campaign asset creation, presentation decks, timelines & meta data optimization
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content
• Collaborate closely with digital and commerce teams to formulate and implement digital advertising plans, social media rollouts and DSP advertising campaigns.
• Manage budgets and communicate campaign statuses including sales performance, with both internal stakeholders and external partners.
• Champion existing processes and initiate new ideas around campaign development to streamline execution.
• In collaboration with digital strategy colleagues, drive soundtrack visibility through social media, influencer partnerships, giveaways and fan accounts. Together you will interpret results and report campaign initiative performance to internal stakeholders and identify process optimization opportunities, if any.
• Come to the table with disruptive marketing ideas and inspire innovation across the team, especially in the digital sphere.