Responsibilities

• Develop and own the end-to-end growth marketing strategy, from awareness to demand generation.
• Design and execute multi-channel marketing campaigns (digital, events, content) to identify, attract and engage our target enterprise audience for our pilot program.
• Build and manage the growth marketing team, fostering a culture of data-driven experimentation and high performance.
• Partner closely with the Strategic Initiatives & Partnerships, Product Strategy and General Managers across product spaces to ensure tight alignment on lead generation and pipeline development as well as product roadmap feedback.
• Own marketing analytics, defining, tracking, and reporting on KPIs to measure success and inform strategy.
• Be an early adopter of AI tooling to drive prospects through the funnel.
• Plan and execute FedEx Dataworks' presence at industry conferences, executive forums, and hosted events — from strategic selection and content programming to on-site experience and post-event pipeline follow-through.

Requirements

• Bachelor's Degree/equivalent in business, finance, marketing or other directly related discipline
• Five (5) years directly related experience in planning and analyses. Demonstrated computer skills. Strong basic management, human relations, communication and analytical skills. More advanced degrees may offset experience requirements. A related Master’s Degree equals two years experience.
• Extensive experience in B2B growth marketing or product marketing, with a proven track record of building successful GTM plans for enterprise SaaS or data products.
• Experience building and leading a small team.

Preferred

• Experience building and leading a small team.
• Strategic storytelling ability to distill complex technical concepts into clear value propositions.
• Data-driven, analytics-focused mindset with ability to prove impact of work.