Responsibilities

• Lead and manage the Lead Development team, including hiring, training, coaching, and performance management
• Own the end-to-end lead development process for inbound web leads and targeted outbound prospecting efforts
• Partner closely with Sales leadership to align on ideal customer profile (ICP), qualification criteria, lead handoff, and feedback loops to improve lead-to-order conversion
• Ensure rapid response to inbound marketing leads and enforce response-time standards and follow-up cadences
• Maintain full ownership of CRM (Microsoft Dynamics 365) lead tracking, data quality, pipeline hygiene, and reporting
• Monitor, analyze, and report on key funnel KPIs including response time, follow-up compliance, conversion rates, and sales acceptance of leads
• Develop and maintain lead development playbooks, call and email templates, qualification standards, and objection-handling guidelines
• Collaborate cross-functionally with Sales, Marketing, Website, and Customer Service teams to continuously improve lead quality, campaign performance, and customer experience
• Some travel will be required for this position

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience
• Experience in lead development, inside sales, sales operations, or marketing operations
• Strong working knowledge of CRM systems
• Demonstrated experience aligning Marketing and Sales teams around funnel performance and revenue goals

Preferred

• Experience using data enrichment and prospecting tools (i.e. LinkedIn Sales Navigator or ZoomInfo)
• Background in industrial automation, robotics, manufacturing, or B2B technology markets
• Advanced proficiency with Excel, reporting tools, or business intelligence dashboards.
• Experience with Microsoft Dynamics 365

Benefits

• Medical, Dental & Vision Insurance
• 401(k) Retirement Program
• Life Insurance
• Short-Term & Long-Term Disability Plans
• Tuition Reimbursement
• Wellness Program
• Flexible Spending Accounts
• Employee Assistance Program
• Flexible Benefit Dollars
• Generous Holiday & Vacation Program