Responsibilities

• Develop and execute an annual marketing and outreach plan across channels and segments.
• Meet with department leads to understand priorities and facilitate strategic discussions for how marketing and outreach activities can facilitate outcomes.
• Collaborate with internal teams to ensure employees understand and effectively communicate the brand message.
• Write, design, manage, and update VIA’s printed marketing collateral, including program brochures, newsletters, etc.
• Create and implement digital marketing strategies, including but not limited to e-mail blasts, website updates, social media, newsletters, and advertisements.
• Develop and track metrics that will provide feedback on the impact of marketing initiatives.
• Work in partnership with the Vice President of Development to coordinate and execute annual fundraising projects and events, including the execution of an annual fund appeal campaign and yearly donor event.
• Manage the annual marketing budget.
• Collaborate with internal teams to enhance employee and stakeholder engagement.
• Also co-lead of annual fundraising events.