Responsibilities

• Develop and manage global brand plans and marketing initiatives—from partnerships to media campaigns—for the lifestyle brands.
• Drive strategy and innovation of the brands through thought-leadership and close collaboration with cross-functional + regional partners, including: Advising and supporting regional brand and marketing teams on opening strategies and regional initiatives that ladder up to overarching brand plans.
• Partnering with digital and social teams to ensure that the look, feel, and voice of our brands show up authentically, impactfully, and consistently—no matter the content, no matter the medium.
• Collaborating with communications leads to inform and guide strategy and approach to brand storytelling and building consumer awareness.
• Directly manage brand experience innovation workstreams, with the goal of creating, standardizing, and socializing impactful signature, in-hotel experiences aligned with the brand
• Oversee branded content and asset creation, implementing innovative strategies that break traditional hospitality norms, enhancing brand awareness, ensuring alignment with brand objectives, and maintaining high-quality standards.
• Lead groundbreaking partner collaborations, developing unique partnerships that expand brand reach and attract new audiences, fostering creative initiatives that elevate brand visibility.
• Manage strategic and experience agencies alongside head of brand design to develop and refresh brand identity and visual assets.
• Create brand resources and tools that help educate and arm cross-functional and property teams with the ability to communicate the foundation, spirit, and essence of each of the lifestyle brands (e.g., oversee brand photo + video shoots alongside brand design/agency lead, develop SOPs for key signature experiences, etc.) enforce guidelines for property-level promotions in order to effectively govern, educate and roll-out new initiatives.
• Develop and facilitate brand immersions and trainings with both internal and external stakeholders as well as property teams.

Requirements

• High School diploma or general education degree (GED). College Degree preferred.
• 3 - 5+ years of experience working at a creative/branding agency, hospitality brand, or as an independent marketing consultant.
• Demonstrate understanding of a budget, creatively adhering to any limitations.
• Well organized administratively, able to stay on top of workflow organization, file management.
• Organized, orderly and excellent attention to detail.
• Excellent visual/conceptual skills with experience in branding and identity.
• Ability to drive brand strategy development and execution.
• Ability for brand storytelling and positioning.
• High standard of creative and attention to detail on all delivery output.
• Ability to work with tight deadlines and shifting needs.

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match