Responsibilities

• The marketing & communications manager will drive the development and execution of AssistRx's integrated marketing and communications strategy.
• Develop and execute a comprehensive, multi-channel marketing and communications strategy aligned with company objectives, commercial growth priorities and revenue targets.
• Lead, mentor and manage the marketing & communications specialist, providing ongoing guidance, project oversight and performance feedback.
• Define KPIs and measurement frameworks; deliver regular reporting on marketing performance and campaign results to senior leadership.
• Partner cross-functionally with business development, sales and product teams to align messaging, support go-to-market initiatives and advance pipeline development and client engagement strategies.
• Manage project timelines, budgets and resource allocation to ensure efficient delivery of marketing programs.
• Source, onboard and manage external agencies and vendors to supplement team capacity and specialized expertise as needed.
• Drive the company's thought leadership program by identifying strategic opportunities to position AssistRx executives and subject matter experts as credible industry voices.
• Support executive communications, including the development of presentations, messaging frameworks and industry commentary.
• Develop editorial calendars and oversee production of thought leadership content, including bylined articles, white papers, speaking proposals and industry commentary.
• Cultivate and maintain relationships with life sciences industry publications, media contacts and conference organizations.
• Own the company's conference and event strategy, including evaluation and selection of sponsorships, speaking engagements and trade show participation.
• Partner with internal stakeholders to develop event messaging, booth assets, presentation materials and logistics plans.
• Manage pre- and post-event communications strategies, including lead follow-up and nurture campaigns.
• Lead content marketing strategy and oversee creation of case studies, white papers, email campaigns, blog posts and other digital marketing assets that support demand generation and sales enablement.
• Direct social media strategy, ensuring consistent brand voice, audience engagement and measurable growth.
• Oversee website content; manage updates to ensure accuracy, relevance and alignment with SEO best practices.