Drive demand generation for fundraising by shaping multi-channel campaigns and donor journeys, with direct ownership as an individual contributor and potential team coordination.

• Develop and implement a robust demand generation strategy aligned with fundraising goals and donor segmentation.
• Analyze market trends, donor data, and campaign performance to optimize the strategy.
• Lead multi-channel campaigns across email, direct mail, social, paid ads, webinars, and events.
• Create compelling content and messaging communicating the organization's mission and fundraising priorities.
• Develop lead capture and nurture programs to qualify and engage potential donors.
• Manage lead management processes to prioritize high-value prospects.
• Monitor campaign metrics to identify improvements and optimize future efforts.
• Utilize data insights to inform targeting, segmentation, and personalization strategies.
• Individual contributor role with potential to manage marketing professionals or vendors.
• Partner with development and communications teams to align fundraising goals and brand messaging.

Requirements

• 10+ years of experience managing and executing demand generation campaigns across donor journeys
• Proven track record of developing and executing successful demand generation campaigns
• Expertise in email, social, SEO, and paid advertising
• Strong analytical skills with CRM and marketing automation experience
• Excellent storytelling abilities to convey impact and inspire donations
• Leadership experience in managing a marketing team
• Deep understanding of donor psychology and fundraising lifecycle
• Expanded collaboration with state chapters for donor recruitment and stewardship
• Enhanced engagement of BIS in fundraising
• A community-centric fundraising approach aligned with diversity, equity, inclusion, and justice

Preferred

• Experience engaging members and donors through online and social platforms
• Creative strategies for engaging members and donors via online and social channels

Benefits

• A rich compensation and benefits package will be offered for the right candidate.