Manager, Marketing (based in HCM, Vietnam) at Sembcorp Industries Ltd | New York, USA

Sembcorp Industries Ltd

Manager, Marketing (based in HCM, Vietnam)

New York, USA (On-site)

Salary Not AvailableManager7+ years expContract

Posted 3 months ago

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Job Summary

Drive leasing through integrated marketing strategy and cross-functional collaboration with Leasing and Development teams.

Own annual marketing plans and cross-channel campaigns to support leasing targets.
Must-have: 7–10 years in marketing, preferably real estate or B2B.
Standout: Strong cross-functional collaboration with Leasing, Development, and Property Management teams.

Job Description

Responsibilities

Marketing Strategy & Planning: Develop and implement marketing strategies to support leasing objectives and portfolio visibility; Prepare annual marketing plans aligned with business priorities and leasing targets.
Market Research: Conduct market and competitor research to identify tenant demand, industry trends, and emerging sectors.
Tenant Acquisition & Outreach: Work closely with the Leasing team to support tenant acquisition and lead generation initiatives; Assist in promoting available properties to potential tenants through targeted marketing initiatives.
Agency Engagement: Support agency engagement and maintain relationships with industrial property agencies and consultants.
Campaigns & Promotion: Plan and execute marketing campaigns to promote industrial projects; Coordinate promotional activities across digital platforms, industry channels, and property marketing platforms; Ensure consistent messaging and brand representation across marketing communications.
Events & Engagement: Organize marketing and networking events to support leasing and strengthen tenant relationships; including tenant appreciation events, project showcases, industry networking events, agency engagement activities; Coordinate event logistics, content development, and external vendors; Ensure events contribute to market awareness and tenant engagement.
Creative Production: Manage the development and production of marketing collateral including flyers, project presentations, videos and promotional materials, property photography and visuals, on-site marketing materials and signage; Coordinate with external agencies, designers, and production vendors to ensure quality and timely delivery.
Budget & Resources: Prepare and manage the marketing budget; Monitor marketing expenditures and ensure efficient use of resources; Manage vendors and suppliers, including quotation comparison and contract coordination.
Market Intelligence & Reporting: Track marketing activities, leads, and campaign outcomes; Provide insights on market trends, tenant demand, and competitor positioning; Prepare marketing reports and recommendations to support leasing strategies.
Cross-Functional Collaboration: Work closely with Leasing, Investment, Development, and Property Management teams to ensure marketing initiatives align with business priorities and project timelines.
Other Tasks: Perform other marketing-related duties as assigned by management

Requirements

Bachelor’s degree in Marketing, Business Administration, Real Estate, or related field
Minimum 7–10 years of experience in marketing, preferably in real estate, industrial property, or B2B sectors
Experience supporting sales or leasing activities in a commercial environment
Strong project management and event management skills
Excellent communication and stakeholder management abilities

Preferred

Good understanding of Vietnam’s industrial and logistics property market is an advantage

Sembcorp Industries Ltd

3.4 Glassdoor

Sembcorp Industries (Sembcorp) is a leading energy and urban solutions provider, led by its purpose to drive energy transition.Headquartered in Singapore, Sembcorp delivers sustainable solutions to support energy transition and urban development by leveraging its sector expertise and global track record.Sembcorp has a balanced energy portfolio of 28.3GW, including 20.2GW of gross renewable energy capacity, across 11 countries*. Its urban development projects span 14,800 hectares across Asia and have generated over 414,000 employment opportunities and attracted close to US$58 billion of investment capital.Sembcorp is listed on the main board of the Singapore Exchange. It is a constituent stock of FTSE Russell Index, MSCI Singapore Index, Straits Times Index as well as sustainability indices including FTSE4Good Index and several MSCI ESG indices. For more information, please visit www.sembcorp.com.* Total gross capacity assumes 100% ownership of assets, including projects secured and under construction, and acquisitions pending completion.Our social media policy: bit.ly/2lMnixS

Founded in 1998

Singapore, SGP

3.8K employees

www.sembcorp.com

53% recommend to a friend

94% CEO approval