Responsibilities

• Be responsible for the MROI framework, measuring and communicating the impact of marketing investments.
• Partner with Finance to develop return on investment models and guide budgeting decisions.
• Build and maintain critical metric frameworks across the customer journey, from awareness through retention.
• Provide data-driven recommendations to improve marketing effectiveness and brand investment performance.
• Lead brand health measurement and translate insights into actionable recommendations.
• Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.
• Analyze relationships between brand-building efforts and business outcomes such as market share, growth, and conversion.
• Develop executive scorecards, dashboards, and business review materials.
• Deliver tiered reporting that meets the needs of both marketing teams and senior leadership.
• Translate sophisticated data into clear, compelling business understandings.
• Build polished presentations and reporting materials using Excel and Powerpoint
• Cross-Functional Partnership: Serve as a trusted analytics partner to Marketing leadership on efficiency, investment strategy, and indictor development.
• Collaborate with Finance on budgeting, value analysis, and investment planning.
• Partner with Paid Media teams to provide strategic performance insights and investment guidance.
• Handle relationships with external analytics partners and agencies.
• Work cross-functionally with Brand, Insights, eCommerce, and Commercial teams to align measurement with business priorities.

Requirements

• 5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred.
• Strong financial competence with experience building value models supporting investment decisions.
• Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics).
• Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights.
• Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies.
• Strong communication and presentation skills with experience influencing senior partners.
• Strong cross-functional collaboration skills and experience managing agency and vendor relationships.
• Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up.
• Knowledge of marketing effectiveness principles and measurement frameworks.
• Familiarity with multi-touch attribution (MTA) concepts and methods for evaluating efficiency.

Benefits

• Stanley 1913 is a total rewards company, which includes rewards beyond base salary. At Stanley 1913, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.