Manager, Marketing Analytics - Migraine

Madison, NJ (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive analytics partnership for AbbVie\'s Migraine commercial team to optimize marketing performance and forecasting.

  • Own a range of analytics from reporting to advanced modeling supporting key business questions.
  • Must-have: 4+ years in quantitative marketing analysis with pharma/biotech experience.
  • Standout: Strong vendor/stakeholder management and ability to craft compelling narratives.

Job Description

Responsibilities

  • Serve as analytics partner to the Migraine commercial team– and offer a wide variety of analytics solutions– ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
  • Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
  • Derive findings and implications from patient, physician, or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the monthly digest, annual brand planning processes; and develop fact-based recommendations to optimize performance.
  • Determine sub-national (physician, sales region levels) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
  • Demonstrate a strong understanding of pharmaceutical data, data science and modeling techniques and the ability to synthesize insights into compelling narratives.
  • Is highly proficient at vendor and stakeholder management, to drive compelling learnings, and formulate analytical strategies appropriate for the key business questions
  • Ensure all marketing analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Requirements

  • Bachelor’s Degree required with a concentration in marketing/sales/STEM, Advanced degree preferred.
  • 4+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required.
  • Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
  • Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /, influencing, and /presenting to senior management.
  • Advanced agility, project management, and prioritization skills
  • Advanced vendor management skills
  • High motivation, strong work-ethic and positive attitude while working under tight timelines
  • Proven experience as an integral member of a high- performing work team.

Nice to Have

  • Advanced degree preferred.
  • Advanced hands-on experience with current Analytical methods & tools including machine learning, predictive analytics, and other statistical methods is preferred.
  • Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales and Claims Data (APLD, PTD, Xponent, NSP (National Sales Perspective), NPA) are preferred.

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
AbbVie logo

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

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Headcount Trend

Current headcount: ~59.9K

Marketing Team

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2,942 (5% of company)
Median Career Experience
18 years
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7.3 years
Marketing Roles Posted (Last 30 Days)
42

Funding

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$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

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