Manager, Marketing Analytics at CarMax | Richmond, VA

CarMax

Manager, Marketing Analytics

Richmond, VA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive comprehensive marketing analytics and investment optimization across channels for CarMax, partnering with channel managers and data teams to inform ROAS decisions.

Must-have: 7+ years in marketing analytics with MMM, MTA, incrementality, and A/B testing.
Standout: Executive-ready dashboards and cross-functional influence.

Job Description

Responsibilities

Lead and evolve marketing measurement approaches across channels, programs, and markets to maintain a best-in-class analytics capability
Leverage frameworks such as media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, and experimentation to inform decisions and set ROAS targets
Design test frameworks and define success criteria for channel-level experiments; partner with channel managers to structure tests, read out results, and scale learnings
Deliver portfolio-level analyses that optimize investment allocation and quantify efficiency across programs managing hundreds of millions in annual budget
Identify macro and industry-level demand drivers and assess their impact on business performance
Develop executive-ready reporting, dashboards, and insights that translate complex analyses into actionable recommendations
Serve as the primary analytics partner to channel marketing managers across paid search, display, programmatic, paid social, and video—directly informing their media, creative, and optimization strategies
Collaborate with data engineering and technology partners to ensure analytics infrastructure supports evolving measurement needs
Partner with media agencies and external vendors to evaluate third-party research, validate measurement approaches, and ensure alignment with internal analytics standards
Present findings and strategic perspectives to senior leaders and executives, building consensus on investment decisions

CarMax

3.7 Glassdoor

We're fueled by a common goal: creating an iconic car-buying experience. We make car-buying fair, accessible, and joyful for all. We are committed to making progress in how we positively impact our society, now and in the future. Above all, we care about people. We are committed to putting people first, including our associates, customers, and communities. Spark positive change alongside us. Here’s your chance to leave a mark. Find the purpose, tools, and resources to go for greatness with teammates by your side. We offer benefits and resources to help make your best life happen. Professional growth and limitless opportunities await. There's no better place to be.

Founded in 1993

Henrico, Virginia, USA

17K employees (646 in marketing)

carmax.com

68% recommend to a friend

71% CEO approval